Privacy Policy

I love that you are reading my privacy policy, because that means that you are a user aware of the importance of your personal information and you want to know if you can trust this site or not. One of the most important details to know whether or not you should leave your personal data on a website like this is precisely confirming if it has a privacy policy and know what they explain in it.

And not only because it is a mandatory legal requirement, but because it is the best way to be transparent and honest with users. Therefore, in this privacy policy I will explain all the conditions that I assume when capturing, managing and storing the data of users who interact with this website and provide me with their personal data, and how I use them.YOU SHOULD BE ADVISED THAT THIS PRIVACY POLICY COULD CHANGE ACCORDING TO LEGISLATIVE OR SELF-REGULATORY REQUIREMENTS, SO I ADVISE YOU TO VISIT IT PERIODICALLY.

Data of the person in charge

Identity of the Responsible: Francisco Rubio
Purpose: Acceptance of cookies.
Legitimation: It is sent with your prior consent.
Recipients: Your data is not stored.
Rights: Rectification, limitation and deletion.
Previous recommendation

Before reading on, I would like to explain how I treat underage users (under 13 years old) and the differences with those over 13 years old, as well as to give you the characteristics and values that my website follows and respects:

Those over 13 years old will be able to register in UMAMISABOR.COM as users without the prior consent of their parents or guardians. Otherwise, you will need prior consent.
In no case will be collected from minors data related to the professional or economic situation or the privacy of other family members, without their consent.
In this website we respect and take care of the personal data of the users so, as a user, you should know that your rights are guaranteed.
I have made an effort to create a safe and reliable space and that is why I never request personal information unless it is really necessary to provide you with the services you require, I never share personal information of my users with anyone (except to comply with the law or in case I have your express authorization) and I never use your personal information for a different purpose than the one expressed in this privacy policy.
Principles that I will apply to your personal information

In the processing of your personal data, I will apply the following principles that comply with the requirements of the new European data protection regulation:

Principle of lawfulness, fairness and transparency: I will always require your consent for the processing of your personal data for one or more specific purposes that I will inform you in advance with absolute transparency.
Principle of data minimization: I will only request data that is strictly necessary in relation to the purposes for which I require it (as little as possible).
Principle of limitation of the retention period: The data will be kept for no longer than necessary for the purposes of processing, depending on the purpose, I will inform you of the corresponding retention period, in the case of subscriptions, I will periodically review my lists and delete those records inactive for a considerable time.
Principle of integrity and confidentiality: Your data will be treated in such a way as to ensure adequate security of personal data and to guarantee confidentiality. You should know that I take all necessary precautions to prevent unauthorized access or misuse of my users’ data by third parties.
Current laws incorporated in this privacy policy

As I am a Spanish professional, this blog must be subject to Spanish and European legislation. And that is why the blog is adapted to the requirements of these 3 laws:

RGPD (Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons): This is the new European Union regulation that unifies the regulation of the processing of personal data in the different EU countries.
LOPD (Ley Orgánica 15/1999, de 13 de diciembre, de Protección de Datos de Carácter Personal y Real Decreto 1720/2007, de 21 de diciembre, el Reglamento de desarrollo de la LOPD): It is the law that regulates the treatment of personal data and the obligations that those responsible for a website must assume when managing this information.
LSSI (Law 34/2002, of July 11, 2002, on Information Society Services and Electronic Commerce): This is the law that regulates economic transactions by electronic means, as is the case of this website.
When I will collect your personal data

Now I am going to describe you the different situations where your personal data may be required in this website:

When you contact UMAMISABOR.COM through the contact form, the required data are your name, an email, a phone number and, if you have a website, your domain (plus whatever you want to tell me, of course).
When you fill in any subscription form to receive my newsletter. In this case I only ask for your name, your surname and your email address.
When you post a comment in any of the contents of the blog. In this case I only ask for your name, the url of your website (if you have one) and your email address.
When you buy any of the infoproducts I offer. In this case I link directly to Selz and its payment gateway, so I don’t have access to your payment details.
For what purpose I treat your personal data

I want to be very clear in explaining what I use, store and carry out processing of personal data of users of this website. When a user connects to this website, for example to comment on a post, send me an email, subscribe or make a contract, you are providing personal information for which UMAMISABOR is responsible.

This information may include personal data such as your IP address, name, physical address, e-mail address, telephone number, etc. By providing this information, you as a user give your consent for your information to be collected, used, managed and stored by UMAMISABOR.COM, only as described in the Legal Notice and in this Privacy Policy. The purposes for which data is collected and managed in UMAMISABOR.COM are these depending on each capture system (forms):

Contact form: I request your Name, Surname, Email, Telephone and Others, to respond to the requirements of UMAMISABOR.COM users. For example, I can use these data to respond to your request and respond to questions, complaints, comments or concerns you may have regarding the information included on the web, the services I provide, the processing of your personal data, questions regarding the legal texts included on the web, as well as any other questions you may have and that are not subject to the conditions of employment. I inform you that the data you provide will be located on the servers of OVH, my hosting provider, within the EU.
Content subscription form: In this case, I request your Name, Surname and Email to manage the subscription list, send newsletters, promotions and special offers (provided by the user when subscribing). Within my website there are several forms to activate the subscription. The electronic bulletins or newsletter are managed by Doppler, so I inform you that the data you provide will be located in the servers of Doppler, my email marketing provider, outside the EU in Mexico City. Besides, Doppler is under the EU-US Privacy Shield agreement, whose information is available here, approved by the European Data Protection Committee.
Registration form for blog comments: In order to comment UMAMISABOR.COM blog publications, the user is required to register through this form. In this case, I request your Name and Email. Once registered, the user will be able to make as many comments as he/she wishes and reply to the previous ones. I inform you that the data you provide will be located on OVH servers within the EU.

Service request form: I request your Name, Surname, Phone and Email to request any of the services that UMAMISABOR.COM makes available to its users. The information collected will allow to request the corresponding service for a possible processing of the same offline. The requests will be answered by email. The website does not allow to manage payments of these services directly. I inform you that the data you provide will be located on OVH servers within the EU.
Registration Form: In this case, I request your Name, Last Name and Email, so you can create an account in my system and have access to its functionalities. I inform you that the data you provide will be located in OVH servers within the EU.
Webinar registration form: In this case, I request your Name and Email so you can participate in my webinars. I inform you that the data you provide will be located on Webinar Jam servers outside the EU in the USA. Webinar Jam is not covered by the security agreement between the EU and the USA (Privacy Shield), so it does not guarantee adequate levels of security in the international transfer of your data. By completing this form you expressly consent to such international transfer of data.
Other purposes for which I treat your personal data

To ensure compliance with the terms of use and applicable law. This may include the development of tools and algorithms that help this website to ensure the confidentiality of the personal data it collects.
To support and improve the services offered by this website, so that I have information to contact you.
To manage social networks. The treatment of the data that is carried out of the people who become followers in the social networks of the official pages of UMAMISABOR.COM, will be governed by this section. As well as by those conditions of use, privacy policies and access regulations that belong to the social network that applies in each case and previously accepted by the user of UMAMISABOR.

Your rights when you provide me with your data

The current legislation on Data Protection recognizes a series of rights that you have over UMAMISABOR.COM as a user who has provided their data, such as:

Request access to personal data relating to the person concerned.
Request its rectification or deletion.
Request the limitation of its treatment.
Oppose the processing of your data.

On this website you can be sure that your rights are respected and that you can exercise them whenever you want. I will respond promptly if you want to request any of these requests. The exercise of these rights is personal and must therefore be exercised directly by the interested party, requesting it directly to the person in charge/owner of the files (that is, to me).

This means that any customer, subscriber or collaborator who has provided me with their data at any time, can go to the website and ask me for information about the data I have stored and how I have obtained them (right of access), can ask me to correct them, to oppose their treatment, to limit their use or, if necessary, to cancel those data in my files.

It’s as simple as that! Because these are your rights, don’t forget it. You can send me any request of this type and exercise your rights of access, rectification, cancellation and opposition by mail to C/Cerro del espino, 8 Esc. Der. 1A 28221 Madrid or by sending me an email to along with valid proof in law such as a photocopy of your ID card or equivalent, indicating in the subject “DATA PROTECTION”.

And of course you also have the right to effective judicial protection and to file a complaint with the supervisory authority, in this case, the Spanish Data Protection Agency, if you consider that the processing of personal data violates the regulation.

Legitimacy for the processing of your data

The legal basis for the processing of your data is consent. To contact, subscribe or make comments on this website requires your consent to this privacy policy. And the commercial offers you may receive of products and services is based on the consent that you are requested without, in any case, the withdrawal of this consent conditions your subscription.

Category of data

The categories of data processed on this website are simply identification data. No specially protected categories of data such as ID card or payment methods are processed. Therefore, you can be sure that I take care that they are safe in the digital services that I have contracted.

Time of conservation of your data

The personal data you provide to me will simply be kept until you ask me to delete it. In other words, I do not delete that data unless I do subscriber cleansing campaigns (in which case I will notify you up to 2 times).

To which recipients your data will be communicated

Many tools I use to manage your data are contracted by third parties. In order to provide services strictly necessary for the development of UMAMISABOR.COM, I share data with the following providers under their corresponding privacy conditions:

Web platform: Automattic Inc. domiciled in the USA, treats the data with the purpose of performing its web platform services to UMAMISABOR.
Google AdSense: On this website I am associated with Google AdSense (Google) to display ads to users who access this website. By collaborating with google, cookies are used to show you ads related to your recent searches and show you more relevant ads.
Google Analytics: A web analytics service provided by Google, Inc. a Delaware corporation with its principal place of business at 1600 Amphitheatre Parkway, Mountain View (California), CA 94043, United States (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help UMAMISABOR.COM analyze how users use the different sections of the website. The information generated by the cookie about your use of UMAMISABOR.COM (including your IP address) will be directly transmitted to and stored by Google on servers in the United States.
Hosting: OVH HISPANO SL, with address at C/ Alcalá 21, 5th floor, 28014 Madrid (Spain), NIF B-83834747 and registered in the Mercantile Registry of Madrid in volume 19.514, folio 77, section 8, page M-342678 treats the data with the purpose of providing hosting services to UMAMISABOR.COM.
Email marketing: Doppler, domiciled in Mexico City, processes the data with the purpose of providing email marketing services to UMAMISABOR.COM.

When browsing UMAMISABOR.COM non-identifiable data may be collected, which may include IP addresses, geographic location (approximately), a record of how the services and sites are used and other data that cannot be used to identify the user. Among the non-identifiable data are also those related to your browsing habits through third party services. This website uses the following third-party analysis services:

Google Analytics
Twitter Analytics
Data secrecy and security

You can rest assured that at UMAMISABOR.COM I am committed to the use and treatment of users’ personal data, respecting their confidentiality and to use them in accordance with the purpose for which they were collected. And also to fulfill my obligation to save them and adapt all measures to prevent alteration, loss, treatment or unauthorized access, as established by current legislation on data protection.

Note that this website also includes an SSL certificate. It is a security protocol that makes your data travel in an integral and safe way, that is to say, the transmission of the data between a server and a web user, and in feedback, is totally encrypted or encrypted. Logically, UMAMISABOR.COM cannot guarantee the absolute impregnability of the Internet and therefore the violation of data through fraudulent access by third parties such as hackers and others.

With respect to the confidentiality of processing, I can assure you (UMAMISABOR) that anyone who is authorized by me to process your data (including my staff, collaborators and service providers), will be under an appropriate obligation of confidentiality (whether a contractual or legal duty). When a security incident occurs, upon my becoming aware of it, I will notify you immediately and provide you with all necessary information when you become aware of it or when you reasonably request me to do so. UMAMISABOR.COM

Accuracy and veracity of the data

Please note that as a user, you are solely responsible for the truthfulness and accuracy of the data you submit to UMAMISABOR.COM exonerating me, UMAMISABOR, from any liability in this regard. In other words, users guarantee and are responsible, in any case, for the accuracy, validity and authenticity of the personal data provided and undertake to keep them duly updated. The user agrees to provide complete and correct information in the contact or subscription form.

Acceptance and consent

As a privacy policy is a contract between you and me in order to understand each other, it is necessary that you have read it and agree with these conditions on the protection of personal data, accepting and consenting to the processing of the same by me (UMAMISABOR), in the manner and for the purposes that I have indicated in this policy and in the Legal Notice. AND IF YOU HAVE ANY DOUBT OR COMMENT ABOUT THIS PRIVACY POLICY, DO NOT HESITATE TO ASK ME, BECAUSE I REALLY WANT YOU TO BE CLEAR ABOUT IT.


The consent you give me, both for the processing and for the transfer of your data, is revocable at any time by communicating it to me, UMAMISABOR, as I explain in this Privacy Policy for the exercise of ARCO rights. This revocation will not be retroactive in any case.

Changes to the privacy policy

As the person responsible for this website, I reserve the right to modify this policy to adapt it to new legislation or jurisprudence, as well as industry practices. In such cases, do not worry because I will announce on this page the changes I make reasonably in advance of their implementation.

Commercial mailings

Last but not least, I want to confirm that in accordance with the LSSICE, I myself (UMAMISABOR) do not engage in SPAM practices, so I do not send commercial e-mails by electronic means that have not been properly identified and have not been previously requested or authorized by the user.

I don’t like to receive SPAM and I don’t want to do what I don’t like. It’s as simple as that! No to SPAM! So in each of the forms on the web, the user has the possibility to give his express consent to receive my newsletter, regardless of the commercial information requested. Once again, I remind you that if you have any doubt, just contact me.